Stop Losing Leads, Time, and Money to Broken Workflows
PointWake reviews how your business actually runs, finds where leads and labor are leaking, and gives you a clear fix plan before more tools, software, or AI get added.
Start with a growth plan. No implementation commitment. If you move forward, your growth plan fee is credited in full toward your next step.
(830) 302-3193Proof of Work
We run this system in our own roofing company.
Jonathan is a partner in Stonecastle Hill Country, a Texas roofing company. PointWake's systems run its marketing. The same missed-call capture, Google Business Profile engine, and lead system we sell to clients are the ones we trust with our own revenue.
If a tool, workflow, or AI agent does not earn its keep inside our roofing company, we do not ship it to yours.
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The method
How the Audit-First Method Works
Every PointWake engagement runs the same four-phase sequence. Diagnose the workflow, document it, automate the parts that earn their keep, then train the team and stay close until it sticks. Skipping a phase is the most common reason small business automation projects collapse inside 90 days.
Diagnose
We map how your business actually runs today: where leads enter, who responds, how handoffs work, where money or time leaks. We use real data from your tools, your call logs, and your team interviews, not guesses or assumptions. The output is a written workflow map and a prioritized list of revenue leaks ranked by impact and difficulty.
Systemize
We document the fixed workflows: who owns each step, what triggers each handoff, and what happens if someone is out. Owners and operators see their business clearly, often for the first time. This is the least glamorous phase and the one most owners try to skip. Skipping it does not save time, it just moves the rework into the automate phase where it costs five times as much.
Automate
Only after the workflow is owned do we layer in automation. Lead follow-up sequences, missed-call text-back, smart routing, AI voice agents, but only where they actually save the team time or recover lost revenue. We start with one workflow, prove ROI on a single number, then expand. Stacking tools before the first one is proven is how budgets disappear.
Train and Maintain
We do not hand you software and leave. We train the team on the new workflow, monitor performance for 30 to 90 days, and adjust what is not working. Then we either step out and hand you a system you fully own, or stay on as managed operations and keep tuning it as your business and your tools change.
Who we serve
Industries we serve
PointWake works with service businesses where slow follow-up, broken handoffs, or manual labor are eating revenue. We have engagements active in:
HVAC: dispatch chaos, missed peak-season calls, and slipping maintenance plan renewals.
Plumbing: emergency calls competing with routine service and unfollowed verbal estimates.
Roofing: storm-chasing chaos, deposit-collection delays, and untracked supplements.
Electrical: service and project bids fighting for the same dispatcher and untracked permits.
Landscaping: seasonal ramp-up scrambles, manual route planning, and lapsing recurring contracts.
Pest control: seasonal lead spikes the team cannot handle and recurring agreements that lapse.
Auto repair: busy phone lines losing new callers and declined repairs that never get followed up.
Construction: project inquiries lost in email and bid follow-up that lives in text threads.
Dental: weak hygiene recall, low treatment plan acceptance, and manual recare reminders.
Med spas: high-value leads that ghost between inquiry and consultation booking.
Chiropractic: new patient calls hitting voicemail during adjustments and inconsistent care plan follow-up.
Law firms: qualified intake calls going to voicemail and untracked referral sources.
Don't see your trade? See our full list of industries served.